To design in-line with Pinterest’s best practices, the TVC first had to be cut up and reframed into a vertical format. By creating multiple concepts, Wilkinson Sword was able to better achieve their brand awareness objectives as it enabled the campaign to compound upon its messaging and avoid ad fatigue through variation. Taking from the existing horizontal TVC, Shuttlerock created three video concepts - each featuring messaging changes and visuals that spoke to the different attributes and benefits of the Intuition Complete product. Please contact me if you are interested or have any questions.Wilkinson Sword turned to trusted collaborator and Pinterest Creative Partner, Shuttlerock, to develop a set of Pinterest-optimized video ads for their campaign. The sword is straight and very solid, with no rattling. The British Army was involved in many conflicts around 1872 including the New Zealand’s Land Wars, the Second Anglo-Afghan War or the Anglo-Zulu War. Unfortunately, without knowing the name of the former owner one can only speculate. The blade was service sharpened, which means that the sword saw active service. Unfortunately, the only area of the blade which shows pitting is the maker’s mark area which is mostly gone, but the Wilkinson proof slug and serial number are still clear. The blade is beautifully etched with the Royal Engineers’s symbol which is accentuated by the beautiful patina. The grip lacks some of the shark skin and a small part of the original brass wire. The hilt is made of brass, and has seen action of some nature judging by the small nicks and bumps. This specific sword was made in August 1872 to an unnamed client by Wilkinson, arguably the most renowned British sword maker of the time. It was produced for a short time and it was equipped with what was known as the Singh’s Regular Cavalry hilt. The 1857 pattern is a scarce model that was designed for the Royal Engineers.
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